The Mobile Marketing Tidal Wave, Zero Competition, Just Send a Few Text Messages and Cash In

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Did you know that over 260 million Americans carry mobile phones? That’s over 85% of the whole of the country’s population. Did you also know that there are 5+ billion active mobile phones in the world right now? This number is growing rapidly, and as we all know there are over 300,000 android phones selling per day right now. It has also been estimated that in 2012, 9 trillion messages will be sent and delivered globally.

Now here’s another nifty fact. Text messaging alone has a 7 to 8 times higher open rate than email. The open rate for text messages is a whopping 97% open rate, compared to email, which is only 20%. When you get a text message, what is the first thing that you’re going to do? Read it, right? But do you open all your email messages that come into your inbox, or do you delete a whole chunk thinking that it’s spam? The speed of which a text message is opened is also usually much faster than that of email, occurring in the first few minutes, as opposed to an email, which might take a few days to read, if opened at all.

How Businesses Win With Mobile Marketing

Keeping all of the above in mind, the timing is ripe for SME’s to start to take advantage of the multi-trillion dollar mobile market. Why? Because businesses can no longer effectively update customers through email marketing. Email inboxes of customers are getting spammed by all types of services, that customers no longer have the appetite to sift through their emails one by one. But, as we know (at least in the next few years), practically all new messages sent to mobiles are opened and read, and most are opened within the first few seconds too.

Method For Profit

Let’s take the example of a restaurant:

1) Restaurant signs up to a text messaging service, and obtains a short code for the service – this means that whenever a customer texts the short code to a specific number, they subscribe for text coupons.

The person who gets all the answers correctly is given prizes. Since prizes are involved the public tends to participate and are much more interested hence the company is able to reach out to them.

SMS marketing is another technique that is being actively employed by marketers. It is found that many small businesses in comparison to big businesses have benefited from employing this technique. In this technique short messages are sent to the public explaining about their company’s products. Marketers are trying to reach out to as many people as possible hence SMS marketing plays an important role in bringing up the sales.

The latest trend that is being observed in the business world is integration of social media and mobile marketing. Many marketers have found this technique to be extremely profitable and are working to enhance the features of this marketing technique to make it even more efficient. Usage of social websites for marketing has its own advantages such as free promotion of products and publicity for the company.

According to a news brief by the Direct Marketing Association (DMA), the next year will see a boom in mobile marketing as more businesses use advertising strategies that fully incorporate text messaging and other SMS techniques. Additionally, the majority of those businesses are already using mobile to increase their advertising budgets over the same twelve-month period.

Promote Your Band With New Marketing Ideas

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Promote your band
Key ways are mp3 music ringtones, Mini dvd discs and postcards.

By Chris Ciabarra

This is a paper on how to promote your band, over the past 12 months I have been in contact with a hundreds of bands looking to become famous in LA. Everyone wants to a hit! Well it all comes down to being discovered! You can be the best band in the world and if you don&;t market yourself right well good luck! Lets analysis fortune 500 companies. Take a look at there budgets They dump 35% to 65 % or more of their profits back into marketing and advertisements every year. Becoming and remaining number one requires a lot of work. Advancing to more and more new customers not only requires more and more marketing but keeping the old ones happy!

Wanting to Promote your band with Live performances and marketing new ideas well you have come to the right spot.

Once people have bought a bands CD and their tee shirt, and seen the band live now what? Note, promoting a band is a lot of more then just t-shirts and cd&;s hell anyone can do that! You need to promote in many ways, just look at fortune 500 companies they email, do giveaways, mini dvd discs promo&;s, cold calling, internet marketing etc. You must do at least 3 forms of promoting to get a response out of your audience. The newsiest one for bands is music mp3 ringtones which we will get into later.

We will go over many ways of promoting your band:

1. Great item that I have seen so far are mini DVD discs called pocketreels. GOTO www.pocketreels.com for more info on how to pick them up. These mini dvds can go a far way just think what people would do if you handed them a mini dvd. They go crazy and they are super impressed! Place a nice video of your band on it and see how many new customers you receive at your next show!

2. Having a photograph or videoagrapher at your shows to help promote your band is a good thing. They can take pictures and or videos and upload the images or videos to your website which can boost mailing lists and a fan club! And then they may be compelled to come to your next show and bring more friends or soak in the opportunities for fame and the live music experience itself. For video or photographer outlets call PR Productions at 310-694-8350 for CALIFORNIA only. They have the best crews around but they are not cheap. Shoots start at $400 + editing.

3. That brings us to a mailing list, each visitor to your website you should be collecting their email address so you can send them useful information like when your next show is going to be.

4. Promoting your band is not easy so do your self a favor and get a good publicist to promote your band. A good one can get you in 3 to 4 magazines and newspapers in one month for free, of course you have to pay the publicist but it will be well worth it. It can range from $400 to $2000. Note you can do this part yourself if you know how to negotiate with editors.

5. Promote your band by creating a really cool website! Check out www.royacom.com to make yourself a website with a CMS system. CMS stands for Content Management system A good website will cost: starting at $1000 but it will have video, email list generators, photo section and best of all easy management. They are a little bit more then a regular website but the ROI
Or return on investment is greater then a plain website. You can change show times just like myspace and it makes it really easy for owners to manage so in the long run you save big!

6. Make a professional music video for your band or gig. This will help with promoting your band. High quality Video can be found at many locations for a crew with experience one west coast call 310-694-8350 for east coast goto the best http://suitespotnyc.com a New york production company

7. Saving the best for last Another great way to promote your band is by making a music ringtone at www.a-free-ringtone.com for example you can download a nickelback ringtone and wow free advertising everytime someone calls that person and bam there is a song on your phone. You need help making your own mp3 or polyphonic ringtone please goto www.a-free-ringtone.com By making a ringtone like nickelback you can have your song ringing all over the world!

Your goal is to continue to reach more and more locals. Develop more ways to attract people’s attention. Always have something on you to promote yourself with.

Just for example. In an area with one million people, if you are getting less than 100 people to every show, perhaps you could be doing much more to reach more of the people in the community?

Its tough out there, and you must be relentless every day to meet new people, shake hands and hand out your mini DVD discs or if you can&;t afford mini DVD discs get free business cards by click here and smile at people who are passing by you on the street and in stores when you are out shopping alone or with friends, in bars carousing. Go out and meet new people. Walk up to people, introduce yourself, Hi, my name is Scott I play at ___ ___ place on blank night. What do you do? Here is my promo disc (mini DVD) with my video or here is my business card with my website on it. You can download my mp3 ringtone (or my polyphonic ringtone) for free at this address. Hand them a card with the information on it. Note always test all information you hand out before hitting the road. Nothing is worse then a fan going home and something you handing them not working!

Have a stack of Mini DVD discs or business cards or flyers in your pocket at all times ready to hand out. Make sure on your Mini DVD, Business card or flyer you have your contact information, website, and the next local performance. You do this 20+ times per hour for 2-3 hours and then youre distributing at least 50 mini DVD discs or business cards or flyers in those 3 hours.

You then go back to your car and re-stock. Grab something refreshing to drink, munch on a a sandwich, or whatever, and move on to the next part of town, or the next gathering of people. Or go to the next live gig, the next bar, the next scene etc. and you keep it going.

Once or twice a week, you hit Kinko’s, or the copier next to your office desk and you photocopy flyers and any designs you have created for promotion of your demos, etc. Better yet think ahead and goto gotprint.com much better deals then Kinko’s. (EXAMPLE 5000 post cards for $99 full color first side!)

Sell yourself. Meet with people and sell yourself. They dont know what youre doing. And unless you sell yourself, they wont care about what youre doing. They want to care, but they depend upon YOU to make that happen. People want so badly to care about something besides there problems. They want something to believe in. Entertainment helps take them there. You can be that entertainer, that leader of willing people of all ages that helps them to believe that there just might be something in this world worth caring about. They want to listen to you, and they want you to tell them about something that really matters to you. So, stay informed and develop interests in topics that may be discussed, even debated. Maybe you are trying to make a difference in the world – one person and one performance at a time. People want to believe in this and they want to believe in you. so, get out there and make it happen.

Remember go armed for battle you would not go into a war forgetting your gun would you? Look at it this way you rather have a tank and machine gun with you when you goto war so do the same with life. Make sure you have mini dvd discs, your own ringtone songs, postcards with info, website and publicist! Good luck and most of all have fun with what you do! BLOG your experience at http://promote-band.blogspot.com Hope all this helps

MLM Software, Network Marketing Software and MLM Affiliate Software Read more MLM Software, Netwo

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Email Marketing – What Is It and Does It Work

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Email marketing is a process of sending email messages to a specific or targeted group of consumers. These messages are designed to improve customer relationship and to increase business profits. Learning about it can help you harness its advantages.

In the simplest terms, email marketing is marketing strategy involving the use of email messages. It is easier than cold-calling and direct marketing, and it also allows you to target specific groups of consumers. Email marketing is an inexpensive way of ensuring that you are communicating with your client and keeping them interested and updated with your products. The benefits of email marketing make it a powerful tool for business owners.

Your strategy should depend on the outcome you want to achieve, and you can use email marketing in a lot of ways. It can be used to send promotional emails for the purposes of acquiring new customers or for enticing existing ones to purchase your products once more. You can also send email messages that are designed to improve your company’s relationship with its customers and to increase customer loyalty. Another strategy would be placing advertisements and marketing content in various emails sent by people.

Email marketing has been proven to be very successful, especially if you do it right. There are three types of marketing and learning about them will prove to be a great advantage. The first type is direct email. It involves sending promotional email messages such as the announcement of special offers, discounts and events. Having a list of your customer’s email addresses will help you. You can also rent email address lists from service companies. Service companies will not just let you send email messages to their lists, but they will also let you target your recipients according to their location and interests. You can use your website to gather email addresses of your potential customers by encouraging them to sign up for newsletters.

The next type of email marketing is retention email. While direct or promotional email messages are designed to only encourage people to take action such as buying or signing-up for something, retention emails are designed to develop long-term relationships with customers. Retention emails are like newsletters and should provide information and value. It should also keep them entertained and interested. They can also contain promotional content and advertisements, but they should primarily benefit their readers.

Advertising through the email messages of other people is the last type of email marketing. Instead of creating your own newsletters, you can also opt to look for newsletters sent by others. Some will let you place your advertisements on their newsletters, provided that you pay them. Your advertisements will then be able to reach their subscribers. There are a lot of email newsletters that are specifically designed to sell advertising space to anyone interested.

Email marketing is extremely promising; however, you should be careful that the email you send will not be treated as spam or as unsolicited commercial email messages. Your email account or even your website can be shut down if you are accused of sending people spam messages. To prevent this, you should elicit permission from your recipients. One way of doing this is to place a tick box that indicates that they allow you to send them product updates through email. You can also provide an option for signing up for newsletters on your website.

Email marketing is an effective and inexpensive way of building better customer relationships and increasing your profits. There are many ways to do it, and if you do it the right way, you will be able make use of the advantages it brings.